Modern advertisers are continually looking for ways of hitting a key focus area of consumers with a tactical message. And direct mail is still one of the best ways – though it has been overshadowed by digital direct mail somewhat – there is still nothing like receiving an unexpected and fun piece of mail through your letter box.

TDP is an agency that is a specialist in pharmaceutical marketing, working for both Galen and Almac (the two largest pharmaceutical companies in Northern Ireland). This by nature is a very challenging market to produce creative work for due to the very precise and exact briefs that are given to agencies to sell specific products. But as you can see with this Keftid DM piece TDP still creates fun and exciting work for the toughest of clinical briefs.

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