The Northern Ireland Tourist Board (NITB) has responsibility for strategising, planning and the marketing for Northern Ireland (NI) as a tourist destination in both NI and the Republic of Ireland (ROI). Since the implementation of the Belfast Agreement and the restructuring of tourism, NITB, sponsored by the Department of Enterprise Trade and Investment, continues to promote NI tourism via a series of campaigns domestically, in ROI and in conjunction with TIL, in overseas markets.

Produced in full colour, A4 size, the brief to TDP Advertising required us to provide innovative graphic design/layout concepts and print management expertise to illustrate Northern Ireland’s distinctiveness and uniqueness in line with NITB brand guidelines and likely to make the publication attractive to consumers.

< prev