One year on and fonaCAB – after the success of its first outdoor campaign by TDP – decided it was time to have a new outdoor campaign. With the economic climate TDP advised that the new campaign should be more hard hitting and really sell the companies core USP’s. One of the major challenges with this is the actual creative idea can suffer but the “Plate” idea worked wonderfully in conveying strong messages in a fun and thought provoking way.

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