Behaviour is a key weapon in radio’s arsenal, knowing when and where people are listening is key. And, if you know this you can generate huge interest with your consumer by teasing out a radio campaign. Day after day the same cryptic message making the audience yours for the taking when you reveal your full message.

The Gem awareness campaign to drive higher recruitment and knowledge of TheGem this is a Tease and Reveal radio commercial campaign following on from the 48 sheet campaign.

The Gem was one such campaign, listen to the ‘tease’

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